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Marketing for Hospitality and Tourism (第6版)
商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010590179
你(妳)可以擁有幸福、快樂、健康、富足的人生，因為你(妳)絕對值得擁有這一切美好的事物！
商品訊息描述: 【Line】
This sixth edition offers a major revision that reflects current trends, including the increasing use of social media in the hospitality industry.
New To This Edition:
1.New coverage of social media shows how to use Facebook and Twitter to increase customer loyalty, build brand awareness, and reduce promotions costs.
2.New student review process involves end user in the development process and ensures each chapter is filled with examples that are current, relevant, clear.
3.New cases and examples highlight companies that students can relate to, such as Chipotle and Starbucks.
作者簡介
Philip Kotler
現職：Northwestern University
John T. Bowen
現職：University of Houston
James Makens
現職：Wake Forest University
商品訊息簡述:
商品網址: http://www.books.com.tw/exep/assp.php/zoe7.web/products/0010590179
你(妳)可以擁有幸福、快樂、健康、富足的人生，因為你(妳)絕對值得擁有這一切美好的事物！
商品訊息描述: 【Line】
This sixth edition offers a major revision that reflects current trends, including the increasing use of social media in the hospitality industry.
New To This Edition:
1.New coverage of social media shows how to use Facebook and Twitter to increase customer loyalty, build brand awareness, and reduce promotions costs.
2.New student review process involves end user in the development process and ensures each chapter is filled with examples that are current, relevant, clear.
3.New cases and examples highlight companies that students can relate to, such as Chipotle and Starbucks.
作者簡介
Philip Kotler
現職：Northwestern University
John T. Bowen
現職：University of Houston
James Makens
現職：Wake Forest University
商品訊息簡述:
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